AISH was founded in 2011 by Nupur Goenka, a graduate of Tisch School of the Arts at NYU. Born out of its Founder and Creative Director’s love of textiles and life experiences AISH textiles have resonated within the global community and have over the years found their place across the globe in various cultures and activities, from Bombay to New York, Colombo to California and all the way to Tokyo. Born and raised in India, Nupur’s early years were spent in community style living in a large Indian family. This encouraged inclusive play, being creative with fewer resources and a quiet sense of content. Nupur has carried these intuitive lessons all through her life, travels and business. At AISH, entire families work on the same 10 meters of fabric, and where no single person is struggling to take credit for the work; the craft is bigger than the craftsman, and the end product is venerated as a piece of art, not just as a piece of clothing. This philosophy has guided and defined the AISH design, production process, and the presentation of the brand’s wares. Various skills of dyeing, weaving and embroidery come together harmoniously to create fine and luxurious handmade products.

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