Eina is a brand driven by the ideas of social activism, spirituality, and feminism, with pieces which present both subliminal and loud messages into the world. Eina jewelry represents a strong and beautiful way to showcase the wearer’s a point of view. Eina Ahluwalia describes the process of creation of her pieces as cathartic. Rooted in traditional craft and hand made as a philosophy, she collaborates with with master craftsmen to create intricate and detailed fretwork with a soul. Having trained under the pioneering conceptual jewellery artist Ruudt Peters in Holland, and studied at Alchimia Contemporary Jewellery School in Florence Eina created her eponymous brant with goals of reclaiming and redefining jewelry as a woman’s way of expressing her independent identity, as a symbol of empowerment, purely for her own enjoyment, as a celebration of herself.