A jewelry house that places an emphasis on luxurious statement pieces, Mawi combines cuttingedge contemporary style with traditional influences and materials synonymous with old-school glamour. It all began with a charm necklace - a customized item of jewelry to which Mawi added her own jewels and vintage baubles. This original statement piece inspired hundreds of copycat versions across the globe, and led to the successful launch of the MAWI brand at London Fashion Week in 2002. Fashion editors, buyers and stylists alike all fell head over heels for the designer’s innovative blend of cutting-edge fashion with old-school glamour, supported by traditional and tribal undertones for a truly unique aesthetic. Mawi had discovered an aspirational niche for high end costume jewelry and accessories; redefining luxury ideals through fashion-forward styling. Since this very first collection over a decade ago MAWI has secured a position at the forefront of the international luxury accessories world, recognized as one of the industry’s most prolific brands and acquiring a substantial collection of prestigious awards. The British Fashion Council first presented MAWI with the much-acclaimed New Generation Award, which the brand received for three consecutive seasons; one of the highest accolades available for a breakthrough designer.