Nupur Goenka is the Founder and Creative Director of AISH. She graduated from Tisch School of the Arts (NYU). She launched AISH in 2011, drawing inspiration from her love of textiles. Born and raised in India, Nupur’s early years were spent in community style living in a large Indian family. This encouraged inclusive play, being creative with fewer resources and a quiet sense of content, independent of individual identity. Nupur has carried these intuitive lessons all through her life, travels and business: Feeling like a local, being at ease about being different.